100 notions sont classées alphabétiquement autour de la diffusion crossmédia et transmedia : cloud computing, portail web, streaming, etc. L'auteur analyse ainsi les mutations des médias traditionnels et les stratégies des médias émergents. En tant que projet crossmédia, l'ouvrage bénéficie d'une plateforme en ligne et d'une application mobile. ©Electre 2025
First opus of a collection directed by Professor Ghislaine Azémard, the book 100 notions for crossmedia is intended for communications and marketing professionals and students in the broad sense but also for those active in digital development and intent on delving into the latest trends and uses.
The interdisciplinary nature of this work makes it accessible and pertinent for readers of various training and expertise, social sciences, graphic arts, IT development and communication materials. The encyclopedia is built like an intersectorial vademecum for those involved in digital issues, changing traditional media and editorial strategies of emerging strategies. It consistently addresses the structural concepts of new communication uses, particularly crossmedia, social networks, virality, copyright, profiling, touchscreens, connected (smart) television and communicating objects. It is structured using a horizontal application vision that facilitates interdisciplinary and international collaboration.
This work meets the needs of those intent on sharing a common base of international knowledge to be pragmatically used in exercising various professions. This initiative is organized based on a logic that is itself crossmedia and based on a collaborative scientific platform: www.100notions.com (French, English and Chinese versions).
The purpose of this work and its coordinated digital complements is to provide a scientifically cohesive tool, which presents a conceptual map corresponding to the reorganization of media defined.
Paru le : 08/04/2013
Thématique : Sociologie de l'information et de la communication
Auteur(s) : Auteur : Ghislaine Azémard
Éditeur(s) :
Les Editions de l'Immatériel
Collection(s) : 100 notions
Série(s) : Non précisé.
ISBN : 979-10-91636-01-8
EAN13 : 9791091636018
Reliure : Broché
Pages : 215
Hauteur: 20.0 cm / Largeur 20.0 cm
Poids: 376 g
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