Manuel sur la stratégie et la politique d'entreprise ainsi que sur la direction générale des entreprises et des organisations. Avec cinquante études de cas, des fiches de synthèse, des exemples illustrant les notions abordées et un QR code pour accéder aux corrigés des études de cas et à des compléments. ©Electre 2025
Strategor
All you need to know about strategy, from start-ups to multinationals
A comprehensive source on firm strategy, including business strategy, corporate strategy, and strategic management
Building on 35 years of experience and nine French editions, strategor is more than a toolbox. It systematically links theory, research, and strategy practice, providing a comprehensive view of all aspects of firm strategy.
Strategor describes and analyzes the theories underpinning strategic thinking. Understanding these theories is essential for effectively and creatively formulating and implementing successful strategies.
To better connect theory and practice, the book includes real-life examples and cases from various industries worldwide. Strategor also addresses current changes in the business landscape, such as digital transformation, Al, globalization and deglobalization, sustainability and CSR.
Current content: it incorporates major technological and societal changes that impact companies and their strategies.
Practical illustrations: it includes 50 real-life case studies and hundreds of examples that illustrate the concepts discussed.
Supplementary material: it provides detailed analyses of the case studies, available on dunod.com.
Strategor is the perfect strategy textbook for undergraduate, master and MBA students, participants in executive programs, as well as consultants and executives.
Paru le : 18/09/2024
Thématique : Stratégie et gestion d'entreprise
Auteur(s) : Non précisé.
Éditeur(s) :
Dunod
Collection(s) : Livres en or
Contributeur(s) : Auteur : Joao Albino-Pimentel - Auteur : Rodolphe Durand - Auteur : Pierre Dussauge - Auteur : Laurence Lehmann-Ortega - Traducteur : Louise Bongiovanni
Série(s) : Non précisé.
ISBN : 978-2-10-082424-3
EAN13 : 9782100824243
Reliure : Broché
Pages : VII-620
Hauteur: 24.0 cm / Largeur 20.0 cm
Épaisseur: 2.7 cm
Poids: 1224 g
Carte fidélité
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