Une analyse de l'impact de la communication à travers Internet sur l'évolution des comportements des fans et réciproquement de l'influence des fans sur l'essor des réseaux sociaux ainsi que sur l'émergence de vedettes nées de ces nouveaux médias. ©Electre 2025
#Fans
Understanding the new hyper-connected generation on social media, including youtube, twitter, instagram and vine
John Wood, Founder of the NGO Room to Read
« I left Microsoft 15 years ago to create Room To Read to give access to education to children in developing countries. This insightful book effectively explains how an organization like ours can leverage this passionate community of fans empowered by new technologies to reach their goals faster. »
Jasper Donat, CEO of YouTube FanFest
« This new generation of fans can be described with three simple words : authenticity, accessibility and interaction. #FANS explains this media revolution in an effective way whilst providing great guidance on how to embrace it. »
Bing Chen, Co-Founder and Chief Creative Officer of Victorious, Inc., former Global Head of Creator Development and Management at YouTube.
« Historically, content was king. Today, we're in a domain where fans have driven the most material shifts in media's evolution : from the migration to mobile-first screen experiences, YouTube stars as the new mainstream celebrity, and beyond. This is a perfect way to celebrate the next wave of media. »
Paru le : 17/02/2017
Thématique : Sociologie de l'information et de la communication
Auteur(s) : Auteur : Colombe Prins Auteur : Anthony Zameczkowski
Éditeur(s) :
Kawa
Collection(s) : Non précisé.
Contributeur(s) : Traducteur : Martin Hoffman
Série(s) : Non précisé.
ISBN : 978-2-36778-110-5
EAN13 : 9782367781105
Reliure : Broché
Pages : 156
Hauteur: 21.0 cm / Largeur 15.0 cm
Épaisseur: 1.2 cm
Poids: 600 g
Carte fidélité
Mollat Radio
