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Economie - DroitAdministration d'entrepriseManagementFormation - Coaching
English for marketing and advertising : manuel

English for marketing and advertising : manuel

Auteur : Peter Strutt

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Résumé

Cet ouvrage remplace English for advertising and communication. Contient de nouveaux thèmes illustrant des domaines spécialisés dans le commerce et la communication. Traite, à travers douze chapitres, d'un point de grammaire et d'une situation. L'ensemble est accompagné d'activités pédagogiques (expression autour d'un thème et emploi des verbes, notamment). ©Electre 2025

English for
Marketing and Advertising

  • English for Marketing and Advertising is designed for :
    • those people who are studying English with a special focus on the world of marketing and the advertising media;
    • people working in the fields of marketing, advertising and communication who need to brush up on their English.
  • English for Marketing and Advertising is suitable for work in class or for self-study.
  • Each of the 12 units of English for Marketing and Advertising covers one particular theme - targeting the consumer, choosing the media, product endorsement, organising a campaign, ethical advertising, etc.
  • Within each unit, the activities vary from vocabulary work to free discussion and are based for the most part on authentic material, both written and visual.
  • The "Language in use" section in each chapter presents and practises a point of grammar that needs particular attention.
  • English for Marketing and Advertising is also :
    • a 60-minute CD containing dialogues, interviews and discussions for listening comprehension ;
    • a "corrigé" of the exercises.

Fiche Technique

Paru le : 16/01/2004

Thématique : formation et coaching

Auteur(s) : Auteur : Peter Strutt

Éditeur(s) : Belin

Collection(s) : Non précisé.

Série(s) : Non précisé.

ISBN : Non précisé.

EAN13 : 9782701128313

Reliure : Broché

Pages : 143

Hauteur: 25.0 cm / Largeur 20.0 cm


Épaisseur: 0.9 cm

Poids: 368 g