Une introduction au management et au marketing pour l'industrie du vin, présentant l'économie et le contexte légal du vin à un niveau mondial, ainsi que les derniers apports de l'oenotourisme, du luxe, de l'hôtellerie et des nouvelles technologies. ©Electre 2025
Wine Business Management
The world of wine business is rapidly developing. A drink which for centuries was made and sold locally, primarily around the Mediterranean, is now produced around the world and has growing markets in places as diverse as East Asia, tropical Africa and North America. Yet despite this, no comprehensive text has been devoted to the full range of activities involved in managing the commerce of wine.
This broad-ranging book covers every aspect of the management and marketing of wine :
Of particular interest is the section which looks at four areas in which the wine business is rapidly changing : its relation to the hospitality industry, wine tourism, luxury and social media. This allows the reader to place the chapters with a more traditional management focus into the new, globalised world of wine enterprise.
The book is co-authored by some of the world's leading researchers and thinkers in the field of wine business, and includes contributions not just from Europe (including France, Italy, the UK and Cyprus) but also from North and South America and Australia.
Paru le : 02/10/2014
Thématique : Vins et vignobles
Auteur(s) : Non précisé.
Éditeur(s) :
Pearson
Collection(s) : Non précisé.
Contributeur(s) : Directeur de publication : Jérôme Gallo - Directeur de publication : Steve Charters
Série(s) : Non précisé.
ISBN : 978-2-326-00052-0
EAN13 : 9782326000520
Reliure : Broché
Pages : 269
Hauteur: 24.0 cm / Largeur 17.0 cm
Épaisseur: 1.5 cm
Poids: 480 g
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